OUR VISION - OUR MISSION

MISSION

With our respect and responsibility to the human life and the environment, and with our constant efforts to achieve qualified certificates for standard quality management system, we commit to create better values for stakeholders of our value chain. We place an importance on food safety aiming for sustainable development, and we also wish to display good characters of Vietnamese through our seafood and vegetable products that are nutritious, beautiful and rich in design. Thereby, we contribute to enhance enjoyment of our consumers, and continuing and honoring the noble mission of The PAN Group - "Born to nurture the world"

VISION

We wish to spread out Vietnamese good characters of diligence, creativeness and responsibility as well as cultural delicateness and scientific in Vietnamese cuisines so that Vietnamese food is not only an energy supply but also an inspiration to global consumers. Thus, position and trustworthiness of agricultural and aquatic products of Vietnam are upgraded in the global market.

SLOGAN

CORE VALUES

QUALITY – SUSTAINABILITY – MORALITY - SHARING

QUALITY	SUSTAINABILITY
- Product: ensure safeness, deliciousness, and nutritiousness. - Work: do with high responsibility.	- Attach an importance on transparent processes and long-term vision. - Aware of circular economy and environment protection. .
MORALITY	SHARING
- Comply with the law. - Place prestige at the first priority in doing business.	- Care about benefits of customers and employees. - Share with colleagues and the community. .

BUSINESS STRATEGY 2021-2025

Take advantage of all business opportunities generated by Industry 4.0 and Covid-19 to expand operation and restructure the organization, market shares, products, and customers.
Be consistent with sustainable development goal on the basis of transparent processes; and care about green economics as well as circular economy.
Try best to upgrade product quality, and step by step set up a shrimp farming program with global standards in large scale to be active in raw material supply.
Secure core values of the corporate culture including tradition of keeping promise that supports to corporate branding; maintain economizing practice, and enhance internal unification and mutual support in every activity.

PRODUCT DOMINANTS

- Safe
- Delicious and nutritious
- Traceable
- Appropriate to the goals of sustainable development

LOGO

Color: Blue associates with water which relates to the industry we are involved in.
Composition: a square harmonizes with a circle. Square and circle are symbols of earth and heaven or opposites. It means that our operation agrees with nature rules, and we always seek for sustainability, goodness, and everlasting.